25 Nov How to Fix Your Packaging Disaster
by Eira Braun-Labossiere
Fixing a packaging disaster can sometimes be a quick fix. But there are those times when (oh dear lord!) good projects just go from bad to worse.
“How Did I Miss That?”
We’ve all been there — everything seems to be going right. It’s almost too good to be true! You are on the verge of distribution to store when suddenly the “whoops!” is discovered:
- There is a glaring spelling error on your retail label!
- An incorrect dietary claim has been made on the packaging!
- The revised ingredients listing never made it the final art file before print!
- Your multi-packs were packaged incorrectly!
- Displays and product have been damaged in transit!
(We are sensitive to supplier-client confidentiality and would never share the errors we have fixed for our own clients. However, to provide you with some real time examples, Mark Nichol identifies some funny and some regretful label errors here: http://www.dailywritingtips.com/7-packaging-label-errors/ )
So we have established we are human and are prone to missing even the most obvious error at times. Or we have encountered unfortunate events beyond our control. But please don’t panic!
Custom Solutions for Packaging Disasters
Unique problems call for unique solutions. It might involve overlabeling with a custom sized, colour matched label with the correct information. Sometimes mis-packaged multi-packs need to be broken down and re-shrinkwrapped. Other situations involve special quality checks for damaged product and displays to be culled for defects.
Canadian Packaging* publication recognized us as packaging reclamation specialists to not only help you fix the problem but to keep your timeline on track.
Speaking from experience we have come to our clients’ rescue on many occasions, resolving issues and exercising immediate action to fit their deadline.
Don’t be embarrassed! Repack Canada will listen to your laments and find your a solution.
*Canadian Packaging featured our reclamation rescue services in April of 2010, here in an article titled “Doing It Right!”
(Note to readers: Our facility is now located in Toronto.)